Creative Design Projects for Creative’s Sake I love my day gig, but sometimes I just need to indulge in creative design projects. I enjoy the craftsmanship of design. I also enjoy helping clients bring their ideas to life and there’s something special about creating something new everyday. However, there are times when I need to […]
Great design is no accident. You have to be intentional with your goals for the design you’re creating. Establishing a clear objective is key. What is your design’s purpose? Is it evoking certain feelings, building trust, sparking intrigue, communicating a brand’s message, or is it simply to drive sales? Graphic designers are strategic artists. They […]
No matter what industry you are in, like most people, I spend a lot of time behind the pixel box as a graphic designer. Actually, I enjoy designing on the computer, but it does take a toll on your body sitting in the chair behind a desk all day. I started to find having mild […]
This just in: SMC is featured in PRINT Magazine’s Regional Design Awards Issue! Top creatives around the country vie for this recognition every year, and in 2016 SMC made the grade with a series of posters for the Water Authority in Albuquerque, NM.
It may sound obvious, but would you wear it…with pride? Because that is what you need for your target audience to buy your product. You want them to respond to your logo and embrace it as a brand they would want to be a part of. A brand they would wear on a T-Shirt.