Back to TV Commercials

Posted by on Aug 1, 2019 in Creative Process | No Comments
Back to TV Commercials

BACK to the days of creating TV commercials. I think the last time I worked on a TV Spot we were all still getting over the effects of Y2K. Yeah, it’s been a while. And the last boss I had developing TV was David Morris. The CD at UPROAR. Fitting that the making of this […]

To phone, or not to phone: that is the question

Posted by on Mar 1, 2019 in Creative Process | No Comments
To phone, or not to phone: that is the question

I get emails all the time that ask, “Hey, how much do you charge for a logo?” I say “let’s talk” and then I hear crickets. I also get feedback from clients that read along the lines of “Hey, I like this, but can we rearrange the bottom section and then rotate the image a […]

Show me the Munny

Posted by on Feb 1, 2019 in Creative Process, Design | No Comments
Show me the Munny

Now that is money baby. Well… Munny. A Munny is a customizable vinyl toy produced by Kidrobot, and it is not to be confused with a Dunny, which is the manufactured one. Breaking out the old school tools The beauty of a Munny is that you can customize it – you can scribble on it, […]

New Year. New Look.

Posted by on Jan 7, 2019 in Creative Process | No Comments
New Year. New Look.

What better way to ring in the new year than by updating your office space?  What better way to ring in the new year than by updating your office space? I have been telling you about my studio redesign for the past weeks, and now it’s time for the reveal! When I first set up […]

Merry Christmas from the McFaddens and Our Furry Friends

Posted by on Dec 7, 2018 in Creative Process | No Comments
Merry Christmas from the McFaddens and Our Furry Friends

It is that time again…and if you know the McFaddens, then you have been the recipient of our traditional holiday cards for the last 12 years that feature our favorite little furry buddies, better known as Punky (a.k.a. Brewster) and Barney, a slightly rare pair of Main Coon Orange Tabby brothers. Our kitty guys have […]

Explore. Discover. Build. A glimpse into the creative process at SMC

Posted by on Mar 23, 2018 in Creative Process, Design | No Comments
Explore. Discover. Build. A glimpse into the creative process at SMC

Great design is no accident. You have to be intentional with your goals for the design you’re creating. Establishing a clear objective is key. What is your design’s purpose? Is it evoking certain feelings, building trust, sparking intrigue, communicating a brand’s message, or is it simply to drive sales? Graphic designers are strategic artists. They […]