Merry Christmas from the McFaddens and Our Furry Friends

Posted by on Dec 7, 2018 in Creative Process | No Comments
Merry Christmas from the McFaddens and Our Furry Friends

It is that time again…and if you know the McFaddens, then you have been the recipient of our traditional holiday cards for the last 12 years that feature our favorite little furry buddies, better known as Punky (a.k.a. Brewster) and Barney, a slightly rare pair of Main Coon Orange Tabby brothers. Our kitty guys have […]

Explore. Discover. Build. A glimpse into the creative process at SMC

Posted by on Mar 23, 2018 in Creative Process, Design | No Comments
Explore. Discover. Build. A glimpse into the creative process at SMC

Great design is no accident. You have to be intentional with your goals for the design you’re creating. Establishing a clear objective is key. What is your design’s purpose? Is it evoking certain feelings, building trust, sparking intrigue, communicating a brand’s message, or is it simply to drive sales? Graphic designers are strategic artists. They […]