Explore. Discover. Build. A glimpse into the creative process at SMC

Posted by on Mar 23, 2018 in Creative Process, Design | No Comments
Explore. Discover. Build. A glimpse into the creative process at SMC

Great design is no accident. You have to be intentional with your goals for the design you’re creating. Establishing a clear objective is key. What is your design’s purpose? Is it evoking certain feelings, building trust, sparking intrigue, communicating a brand’s message, or is it simply to drive sales? Graphic designers are strategic artists. They […]