SMC scored a Silver Addy for this poster design!
Given my prowess at GT7 on the PS5, I’m accustomed to winning trophies–but to get one for my day job!? SCORE!! I still feel like a novice when it comes to 3D illustration, so it was a big treat to snag SILVER in the American Advertising Federation – New Mexico Addy Awards! Working with […]
SMC …HOW THE STUDIO WORKS
BIG AGENCY QUALITY WORK AT A QUARTER OF THE PRICE If you use an agency you will pay for a staff of employees each of which have high hourly rates. Just in its nature you will go through a long process with many delays and fees. You may never know who actually works on your […]
THE LOGO PROCESS
There are many ways to develop a great logo for a client. Throughout my career, I have watched many tutorials and practiced different processes. At this stage, I have a system that works well for me to develop the best possible logo for my clients. Before any work is started a contract must be signed. […]
Learn. Grow. Expand. By following your passion.
When I was a kid, I liked learning new things, yet I couldn’t wait to get home from school and work on my models. It was one of my passions. I had a blast opening up the box and building it piece by piece to match the box’s image. I was a big fan of […]
The War of Art
I recently finished reading The War of Art, a great book written by the talented Steven Pressfield about his creative process and how he fights the good fight every day. If you are expecting something similar to his usual writings like The Legend of Bagger Vance, this is not it. This book was a game-changer […]
Responsive logo design: a necessity, not a luxury
I recently designed a logo style guide for my buddy over at Texas Racing Syndicate. As part of my creative process, I researched current trends and came across the concept of responsive logos and branding. And when I talk about responsive logos, I’m not only talking about just resizing; it can go beyond that. The concept […]
A Creative Bender
Need a little creative bender? Or rather just an inspirational binge session? Look no further than “Abstract: The Art of Design” on Netflix, a show that aims to give us a look inside the minds of the most innovative designers in a variety of disciplines and learn how design impacts every aspect of life. Here […]
A Fresh Start
Happy New Year everyone! Last year I took a big step and updated my studio. Those were big changes that still seem fresh to me today even though the calendar says it’s been a year. (Where did the time go?) To kick-off the new decade, I couldn’t t think of a better way to celebrate […]
Have yourself a chilly little Christmas
Happy Holidays, everybody! For many years we have carried the tradition of featuring our cats in our Christmas cards. Sadly, our little buddies have passed, so even though they are not the main characters of this year’s Christmas card, I wanted to honor them by celebrating their memories. Here is a round-up of our favorite […]
Hot Air And The Blowfish: a new addition to SHOP-SMC!
We can all be full of hot air or be on pins and needles sometimes but that does not mean we can’t find common ground with one another. In fact, we would all be surprised by how much we have in common, and that is worth celebrating big time with a simple high five or […]