A while ago, I got to hang out with a good friend of mine in Puerto Rico. Well, not exactly… I just got to work on a packaging label for a Rum product produced in Puerto Rico. This friend happened to be Chris Sendra, a talented creative director who lead a design project that I […]
Social media is a part of our lives whether we like it or not. It can be life changing. It’s a way to bring old friends together and allows you to share your world or craft like never before. It can even get you a gig and transform what you do for a living. The […]
MR. CHILL – SHOP SMC GRAPHIC DESIGN “Things are heating up? I’m cool.” – Mr. Chill It’s easy to get caught up in the heat of the moment. Mr. Chill is here to remind us to stress less. How you choose to react to a seemingly stressful situation is completely up to you! So stay […]
A solid logo design is a lot more than just creating cool art. A logo has to symbolize what your business provides, how it works, what it stands for and then it needs to stand out from your other competitors — a tough request on a little icon and some type treatments. That’s why it […]
Creative Design Projects for Creative’s Sake I love my day gig, but sometimes I just need to indulge in creative design projects. I enjoy the craftsmanship of design. I also enjoy helping clients bring their ideas to life and there’s something special about creating something new everyday. However, there are times when I need to […]
Great design is no accident. You have to be intentional with your goals for the design you’re creating. Establishing a clear objective is key. What is your design’s purpose? Is it evoking certain feelings, building trust, sparking intrigue, communicating a brand’s message, or is it simply to drive sales? Graphic designers are strategic artists. They […]
No matter what industry you are in, like most people, I spend a lot of time behind the pixel box as a graphic designer. Actually, I enjoy designing on the computer, but it does take a toll on your body sitting in the chair behind a desk all day. I started to find having mild […]
SAVE OUR ONLY PLANET Share your love and concern for Mother Nature … without saying a word. This is the shortcut code that reminds you—and all the keyboard jockeys around you—that it’s going to take all of us to save our only planet. Plus, you can support your favorite graphic designer while you’re at it!
Introducing The Key collection: a set of ‘shortcut keys’ for this project called life. Keep one right at your fingertips for a little inspiration no matter where you go—office, home or mobile. Every freelance art director can appreciate some extra inspiration!