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Chuckie – 3D Illustration

By Scott McFadden / September 11, 2023

Chuckie the Elephant – The New Mexico Water Authority requested their long-standing mascot character, Chuckie, who only existed in 2D images, be converted to 3D.  Now he’s telling people about the benefits of Xeriscaping the yards of New Mexico and also referees a game or two in his spare time. AWARDED: SILVER ADDY from the…

Logos Vol. 03 – Branding

By Scott McFadden / September 11, 2023

Big Foot – Character

By Scott McFadden / September 10, 2023

Big Foot – After building ‘Ol Man Big Foot,’ I wanted to pose him and drop him in different scenes. Like the image inspired by the famous Frame 352 of the Patterson-Gimlin Film shot. I imagine him rocking out in his music studio, imitating one his favorite guitar heroes like Eddie Van Halen and contemplating…

Still Life – 3D Illustration

By Scott McFadden / September 10, 2023

Still Life – I developed a series in the classic study of Still Lifes. Well… the pixel version of the classics. 🙂 Mixing reality-inspired lighting with playful vases and leaves, I created some hand-painted textures and other materials to keep the palette consistent and simple. I then added some GOBO’s to get some dramatic light…

Texas Syndicate – Branding

By Scott McFadden / September 10, 2023

Texas Racing Syndicate (TRS) – TRS facilitates all aspects of creating, promoting, and executing competitive biking events. I used the Texas flag pallet with a touch of vintage off-white to bring it all together. Developing responsive logos and branding helped keep it flexible in the market place.

SMC Shampoo – Packaging

By Scott McFadden / September 10, 2023

SMC BEAUTY: Shampoo – Can you improve on the standard shampoo bottle? I thought so. Instead of the twist-off cap on top, what if the bottle is flipped upside down with a simple twist-opener feature? Easier to use and thanks to gravity, the liquid is always ready to flow! The bottle is made of eco-friendly…

Toy Cars – 3D Illustration

By Scott McFadden / September 10, 2023

    “Car-icatures” – I am a big car fan, even building and racing derby cars when I was a kid.  So now in 3D, I started building derby cars like Jeep, hot rods, and even the Tesla Cyber Truck. Then I started building more complicated cars like the GNX and 928 at real scale.…

Type Design – 3D Illustration

By Scott McFadden / September 10, 2023

Some varies samples of 3D type design in different design styles.

Samurai Sammy – Character

By Scott McFadden / September 10, 2023

Samurai Sammy – I built this model based on a Big Daddy Roth type character. SAMURAI SAMMY!! Shredding his way though the dunes of the ancient past!  Product shot of an early 60’s model kit. Based on recent archeological discoveries, it seems that the Samurai warriors were much more technically advanced than we thought. 🙂

New Mexico Water Authority – Branding

By Scott McFadden / September 10, 2023

New Mexico Water Authority – I updated the logo style guide and branding for the Water Authority in Albuquerque, New Mexico. The main challenge of this project was the many words we had to fit in a confined space. The client and I landed on the badge as the best way to solve this. We…