SMC BEAUTY: Shampoo – Can you improve on the standard shampoo bottle? I thought so. Instead of the twist-off cap on top, what if the bottle is flipped upside down with a simple twist-opener feature? Easier to use and thanks to gravity, the liquid is always ready to flow! The bottle is made of eco-friendly packaging, and the cap is made from bio-based compostable plastics. The SMC branding is bright, colorful and youthful with oversized water droplets and utilizing bright pink tile as a high contrast to the product.