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Old Blue – 3D Print

By Scott McFadden / January 14, 2026

After the character was developed for branding purposes, he was converted into a 3D print to celebrate employee and Board Member recognitions.

SMC Beer – Packaging

By Scott McFadden / September 12, 2023

SMC Brewing Co.: IPA and American Lager – How do you make an aluminum can “refreshing?” Just add water droplets and droplet runners and you are good to go!  This lager label is Sans-Droplets and shows more of a printed metallic brushing effect. Cheers!

Tiggy – Character

By Scott McFadden / September 12, 2023

Tiggy – To celebrate 2022 as the Chinese Year of the Water Tiger, Tiggy picked up a new ride from the SMC garage! The Chinese Water Tiger symbolizes independence, strength and courage within the water element. Follow Tiggy’s lead and go with the flow!

Practice Studio – 3D Illustration

By Scott McFadden / September 11, 2023

Practice Studio – I really enjoy playing the guitar.  As a designer, I love the design of great guitars. Take the Gibson SG and the Fender Telecaster.  Both are rock legends with beautiful curves. Once I built the instruments to scale, I tweaked them to a more playful stylized version of the practice room with…

SMC Bourbon – Packaging

By Scott McFadden / September 11, 2023

SMC Distillery: Bourbon – I built the bottle and cap from scratch. The darker color made it interesting to work with. I added lights to make the liquid glow, then some area lights to highlight the pattern on the bottle. For the branding image, I used my topographic map patterns in a wood texture to…

Day of Camping – 3D Illustration

By Scott McFadden / September 11, 2023

A Day of Camping…in the Pixel Wood Forest. – In my imagination, all the shots follow a timeline throughout the day to share the camping adventures. 9:33 AM- Selecting the perfect spot. Set up camp with lounge chairs for yourself and your little buddy. 11:11 AM- Time to hit the river with the canoe. Don’t…

TMBRA – Branding

By Scott McFadden / September 11, 2023

Texas Mountain Bike Racing Association – Otherwise known as TMBRA. After 25 years the logo was due for an update. It was also the right opportunity to develop a more flexible logo style guide. The concept I created was taking the iconic Lone Star of the Texas flag and mixing it with an iconic spoke…

UNM Posters – Branding

By Scott McFadden / September 11, 2023

University of New Mexico Basketball Arena posters – Sponsored by Albuquerque’s Water Authority, these posters were mounted above the water fountains in the UNM stadium. The concept was simple: “Delivering water straight from nature to your glass.” AWARDED: SILVER in the American Advertising Federation – New Mexico Addy Awards. – New Mexico Addy Awards!

Vol. 01 – Characters

By Scott McFadden / September 11, 2023

Characters Vol:01 – While studying 3D illustration in Cinema 4D, I’ve developed quite a few characters. Here is Volume 01.  I thought it would be great to get a party started with all of them together. Like Perry would say… “’El-O. My name is Perry… and I like to pear-ty!”

SMC CBD – Packaging

By Scott McFadden / September 11, 2023

SMC Cannabis Company: CBD – To capture the CALM aspect of the CBD, the idea of a tranquil nature scene comes to mind. The product is floating on a pebble, causing a ripple in the stream. Surrounded with ferns, in an animated style, makes this a calming while slightly surreal setting.