Pepsi-Cola

Concept ideas for focus groups testing a new soda beverage from Peps-Cola.

Scott McFadden Creative

SMC Newsletter

EXPLORE. DISCOVER. BUILD. I am a senior freelance art director/graphic designer in Dallas, TX, with over 20 years’ experience, working with ad agencies and also directly with clients. For me, the creative process is an adventure: EXPLORING the creative wilderness, DISCOVERING the big idea and then BUILDING it into a real game-changer. Thanks for your interest in my work.